Children under mosquito nets in Pailin province, Cambodia, where the mortality rate from malaria has dropped sharply in the past two decades. Photograph: Paula Bronstein/Getty Images
Marc Coosemans, a professor and project co-ordinator at ITM, says that, since the project concerns human behaviour, its starting point should be a personal question. “What will I do in that situation? Do I have the time? It’s a very personal thing, not like treating your house or using a bednet,” he said. “People are the same everywhere, although culture can make a difference. But if you ask yourself ‘what would I do’, that question will already provide 80% to 90% of the answer.”
(Source: guardian.co.uk)

Children under mosquito nets in Pailin province, Cambodia, where the mortality rate from malaria has dropped sharply in the past two decades. Photograph: Paula Bronstein/Getty Images

Marc Coosemans, a professor and project co-ordinator at ITM, says that, since the project concerns human behaviour, its starting point should be a personal question. “What will I do in that situation? Do I have the time? It’s a very personal thing, not like treating your house or using a bednet,” he said. “People are the same everywhere, although culture can make a difference. But if you ask yourself ‘what would I do’, that question will already provide 80% to 90% of the answer.”

(Source: guardian.co.uk)

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